WWD.com
With the summer heat it’s no wonder that cooling and freezing products are all the rage.  This article from Women’s Wear Daily outlines the cosmetic freeze trend, and points out that by cooling the products temperature by 36 degrees it shrinks the molecules which then enables them to penetrate deeper into the skin.  I have used the Laura Mercier Hydrating Gel Mask, and I kept it in the fridge.  On those puffy mornings it is an amazingly relaxing and effective remedy.

"Freezing and cooling skin care creams, gels, masks and mists are a decidedly hot trend in the beauty world, thanks to their numerous benefits to the skin.  While self-heating masks are the perfect remedy for unclogging pores in acne-prone complexions, icicle-inducing items help keep puffiness, redness and sensitivity at bay—not to mention the added bonus of a cool burst, a definite pick-meup in soupy summer heat.  According to New York dermatologist Karyn Grossman, temperature does affect the skin. ‘Warm temperatures dilate blood vessels and cause increased blood flow,’ she says, ‘while cool temperatures constrict blood vessels and help to decrease pain, itch and inflammation.’

Cooling products are particularly effective when used on the eye area because they help to bring down puffiness and under-eye circles.  And while many products on the market use natural coolers like menthol, cucumber and eucalyptus to refresh and revive tired, dull skin, some brands take the freezing concept literally…Play & Rewind, a two-part, single-dose system aimed at the hard-partying set, is said to feature an even more potent version of its patented instant freezing technology that can be deployed with just one click.  Play is designed to be applied before a night out to luminize and soften skin, while Rewind is for the not-so-great morning after, when skin is dehydrated and in need of detox."  Read More

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