Book Description

…There is a skin-care revolution taking place; the days of washing your face with soap and water and slapping on some cream are long gone. But this means that skin care isn’t simple anymore. As new products appear, seemingly overnight, it becomes harder to know what’s right for your skin. With warmth and humor, Dr. Brandt cuts through the information overload to provide concrete information and advice for women of all ages and of every skin type. He helps you determine who to go to and who not to go to as well as what to ask…

10 Minutes/10 Years is a uniquely formatted, problem/solution-driven guidebook that reveals many unknown threats to the skin which age it before its time, such as sugar and diet (Chapter 3). Need to know about the brown spots on your cheeks? Turn to Chapter 6. Sick of your drooping chin? Read Chapter 14. Driven to despair by your thinning hair? Look at Chapter 19. But before you decide what system you need, consult Chapter 4 for a comprehensive list of the best products, treatments, and procedures available. Dr. Brandt explains what they are and how they work — from the least invasive, over-the-counter creams to the most cutting-edge injectibles. Once you understand the basics, you can move on to your specific area of concern in the book’s final section, which offers precise information for every skin type…

[ Via RealSelfBlog.com ] 

There have always been obsessed fans following their favorite bands on tour, but the beauty industry has brought a whole new meaning to the term “Roadie.”  It’s a growing trend for beauty brands to take their featured products on the road, promoting the brand and offering free goodies and makeovers!  Makeup artists (artist brands) have been doing it for a while.  PA’s (personal appearance) at various department stores and conducting private seminars to share their beauty secrets and techniques with their devote followers is now commonplace.  Laura Geller, however, went above and beyond for her loyal fans. Rather than a simple tour, her biggest beauty fans booked their ticket on a 7 night cruise to the Bahamas where Laura taught her techniques during seminars throughout the trip. 

 Maybelline and Garnier support the Dress for Success Charity by sponsoring a makeover tour across the country.  Bare Essentials’ Be Fan Tour has conjured quite a following, as well.  Touring beauty brands have the opportunity to connect with their fans.  The personal attention allows consumers to get the best out of their favorite products through techniques usually known only to industry professionals.

[ Via beautyprodivision.com ]