Celebrity makeup artist Tricia Sawyer will be launching her own cosmetics line next month on QVC. Her products proved a success last month when 4,000 units of Eye Slept [under eye revitalizing cream] sold in 6 minutes during the artist’s introductory segment on QVC’s “Beauty Newsmakers”.
Sawyer, whose instructional experience began as a line specialist for Prescriptives, says “You can only do so many women one-on-one [at a] counter or in-store at a time, I really wanted attainable beauty, and I wanted to show as many people as I could. QVC is amazing at that." Each product includes a three hour instructional DVD, just in case you’re not a pro.
The line consists of seven products:
• Alive: botanical-loaded moisturizer $34
• Eye Slept: under eye cream $21
• Powder and Brush Duo: $59
• Starlets: iridescent powder shades $21
• Essentials Palette: neutral eye shadows $34
• Smoke and Mirrors: a one-step smoky eye tool $20
• Foundation and Blush Combo: $51
For more QVC brands: QVC Beauty
TriciaSawyer.com [ Via WWD.com ]