MenScience.com
Everyone knows your body needs hydration for optimal performance, especially during sweaty, summer months.  But a new study might have you reassessing how much beverage you should actually drink.

According to a study performed at Purdue University in Indiana, subjects who "drank" a controlled lunch of specially-prepared liquid test foods ended up consuming more calories than those that ate a solid food-and-water meal.  The study concluded: All three groups consumed the most total calories on days when a meal supplement was liquid (be it milk, watermelon juice or coconut milk), consuming 12 percent to 20 percent more calories than on solid-food days.  Professor Wayne Campbell says that prior studies have measured feelings of hunger but it has been "a leap of faith to believe that feelings of hunger correspond to the amount of calories consumed."  This experiment stands out, he says, because calorie intake was directly measured—revealing that people drinking liquid foods later consumed more calories even though they had reported feeling just as full.  Read More

TreeHugger.com

We’re on quite a roll here with news about natural beauty products, last week we told you about the UK brand Nude Skincare and the US brand Suki, now we’ve hopped back over the pond again to look at Laidbare, another UK brand. Sarah Silvester only started creating her own line of natural beauty products at the beginning of 2006, but has already developed a wide range of products using fresh ingredients, organic extracts and vitamins. We think her brand is notable for creating products for men as well as women. We haven’t seen many natural skincare products for men and there were audible outcries in the comments section of the How To Green Women’s Personal Care guide about the sexism of the post, so here you go boys. The Laidback range includes green tea face + body wash, aloe vera shaving cream, red clover face + body moisturiser and walnut shell face + body scrub, all are fragranced with the essential oils of lemon and black pepper.  Read More

"More and more men today are not shy about being fashionable, styling their hair, whitening their teeth, or even wearing makeup. Many male celebrities, actors, and models sit in a makeup chair before making a public appearance. It’s no surprise that with modern society’s emphasis on youth, perfection, and physical attraction, women aren’t the only ones who want to accentuate their best facial features and hide blemishes and scars."
How To apply Makeup as a Man 

This How-To includes 7 simple steps for men to follow when wearing makeup.  It also gives step-by-step intructions for preparing, applying (makeup) and cleansing the skin.

[ Via wikiHow.com ]

Today, L’Oreal owned Biotherm sponsored Duckie Brown’s Fall Men’s Collection at this years Fall Fashion Week in New York City. The company is taking this opportunity to showcase for the first time what’s known as an “instant skin enhancement for men”.

Power Bronze Moisturizing Tinted Gel ($18) and Instant Dark Circle Concealer ($16.50) will launch this April in 150 doors and will also be available for purchase online.

Biotherm Homme is not the first of men’s makeup lines; Jean Paul Gaultier launched “Tout Beau Tout” color cosmetics for men in 2003 and Jane Iredale also offers some men’s cosmetic products. Although we are all used to calling our tinted moisturizers makeup, Biotherm Homme is not to be labeled makeup but rather “enhanced” skin care, it’s skin care with a tint to provide a “healthy, fit glow” for men.

[ Via WWD.com ]

L’Oreal run Giorgio Armani Parfums and Cosmetics will be launching its first treatment product.  Crème Nera (black cream) will launch this September in 150 doors globally.

The name “Crème Nera” comes from an island known as the “Black Pearl of the Mediterranean”, where the landscape is a beautiful terrain of black volcanic rock.  Armani told journalists Wednesday that “L’Oreal has captured the energy and life within this black stone.  Lots of creams look like each other but some are worth more than others.”  The main ingredient of “Crème Nera” is obsidian, a natural compound which has been extracted from purified lava, it’s composed of silicium, sodium, iron and potassium.  Through a process known as biomineralization, when applied to the face, the skin cells basically pick and choose certain elements from the obsidian compound that would be especially beneficial to the skins needs.

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